Kajabi Features: 12 Brand New Features to Boost Revenue

Kajabi has released 12 new features inside the platform, and I want to walk you through what they are and how they may impact your business. I also cover the six core products, including the newer additions like newsletters and downloads, so you can see the full picture of what is available.

I focus on what actually matters at different stages of your online business and explain why you do not need to use every feature. My goal is to help you decide which updates deserve your attention and which ones you can ignore for now.

Key Takeaways

• I break down the core products and the latest feature updates inside Kajabi.
• I explain how to evaluate which tools fit your current business stage.
• I share practical insights, platform advantages, and ways to access added resources.

Overview of Kajabi Core Products

Inside my Kajabi account, I now see six main products. It used to be four, but Kajabi added Newsletters and Downloads.

When I click Products → All Products → New Product, these are the core options available to me.

Evergreen Courses

I create an evergreen course when I want people to move through content in their own time.

I can offer it as:

• Paid
• Free

If I want students to consume the material at their own pace without live interaction, this format works well.

Cohort-Based Courses

Kajabi now separates courses into evergreen and cohort-based formats.

I use cohorts when I want students to move through the program together, with live interaction and hot feedback. Course creators often choose cohorts to help students achieve better results through shared progression.

If my current evergreen course works fine, I can keep it. If I want more engagement and structured timelines, I use cohorts.

Podcasts

I host my podcast directly inside Kajabi.

I can make it:

• Paid
• Free

Kajabi handles the hosting within the platform, so I manage everything from my dashboard.

Community

Community has received multiple updates, especially around accessibility.

Communities are now free across all plans and do not count toward my product limit. Every site includes:

• 1 free community
• A number of free access groups

If I run a membership or even a free accountability group, I use Community. If I structure it as paid, it can support recurring revenue, but I consider the workload before committing.

Coaching

Coaching remains one of my favorite products.

It is a non-retroactive product, which means I can:

• Enroll one client
• Revamp the program
• Send a new link to a different client at a different support level

It now includes additional functionality such as:

• Auto subscriptions
• Built-in invoicing

If I already run a coaching program, I can continue using it as is or upgrade to the updated version.

Newsletters

Newsletters are one of the newer additions.

I can create:

• Free newsletters
• Paid newsletters

I use newsletters to move people from followers to subscribers inside my Kajabi ecosystem.

Downloads

Downloads allow me to sell or share media files.

I can offer downloads as:

• Free
• Paid

I can include multiple downloads within a single product, which gives flexibility when packaging digital media.

The 12 New Kajabi Features

Updated Checkout Experience

I can now use a redesigned checkout with a strong visual facelift and customizable branded content. Kajabi also allows multiple payment options directly inside the checkout.

I keep my checkout simple. If I pre-sell properly on the sales page or video sales letter, the checkout only needs to help people complete the purchase.

Enhanced Coaching Program

Coaching remains one of my favorite products, and Kajabi has given it a facelift. I can continue using my existing program or upgrade when it makes sense.

New functionality includes:

• Auto subscriptions
• Built-in invoicing
• Flexible support levels for different clients

It remains a non-retroactive product, so I can revamp the offer for new clients without affecting current ones.

Revamped Automations Canvas

Kajabi introduced a completely rebuilt visual automations canvas. It works like a visual editor builder with conditional and branching logic, similar to tools like Infusionsoft.

Key elements include:

• Infinite canvas layout
• Visual conditional logic
• Structured automation management

My previous automations still work fine, so I only upgrade if I need the added flexibility.

Improved Community Accessibility

Communities no longer count against my product limit. Every site includes one free community, plus access groups.

For example:

Communities require effort, but they support recurring revenue when structured as paid memberships.

Cohort Course Option

Courses now split into Evergreen or Cohort-based formats.

If I want students to move through content together with live interaction and feedback, I choose a cohort. If self-paced works fine, I stay evergreen.

Transcriptions in Multiple Languages

Kajabi now supports transcriptions in up to 70 languages.

This only matters if I serve a global or multilingual audience. AI dubbing is also planned for the future.

Upgraded Site Builder

I tested the beta of the new builder, and it builds on the existing system rather than replacing it.

I can:

• Enter and start building immediately
• Customize mobile layouts with more flexibility
• Use an intuitive interface

I do not need to relearn everything from scratch.

Link in Bio Tool

Kajabi now offers a built-in link-in-bio tool.

If I focus on social platforms and want to avoid third-party tools like Linktree, I can use Kajabi instead. If my focus is YouTube or Google, I may not need it.

Advanced Analytics Suite

This update suits anyone who wants deeper data insights.

New capabilities include:

• Customizable widgets
• 10 new downloadable reports

I use this to make informed decisions based on performance data.

Expanded Kajabi API Integration

The Kajabi API supports stronger integrations with:

• Automations
• Webhooks
• Third-party tools

I use it to speed up decisions, automate workflows, and reduce manual tasks.

Branded Content Customization

The checkout now supports stronger branded customization.

I can align the checkout design with my brand while still keeping it simple and focused on conversion.

Auto Subscriptions and Invoicing

Inside the updated coaching product, I can activate:

• Automatic subscription billing
• Built-in invoicing

This reduces manual admin and supports recurring revenue models within coaching programs.

Selecting the Right Features for Your Business

I do not use every new feature just because Kajabi releases it. I focus on what fits my business stage and what will actually move the needle.

You should do the same.

Business Stage Considerations

I look at where I am in my business before I touch anything new. If I am early on, I focus on one core product and get that working first.

I know people who made millions by focusing on one feature or one product. You do not need all six core products or all 12 updates to succeed.

Here is how I think about product selection:

• Courses (Evergreen or Cohort) – If I want students to move at their own pace, I use evergreen. If I want better results through live interaction and feedback, I choose cohort.
• Coaching – I use this when I want flexible delivery and different support levels. The new version includes auto subscriptions and built-in invoicing, but I only upgrade if it serves me.
• Community – It is free across plans and does not count toward product limits. I only start one if I am ready to manage it properly.
• Newsletters & Downloads – I use these if I want free or paid subscriber growth or sell digital media.
• Podcast – I host paid or free podcasts directly inside Kajabi if that fits my content strategy.

If I already have something working, I keep using it. I do not rebuild just because there is a facelift.

Feature Impact Assessment

When I review new features, I ask one question: Does this improve performance or just add complexity?

For example, with the new checkout, I keep it simple. If my sales page does the pre-selling, the checkout only needs to help someone complete the purchase.

With automations, Kajabi introduced a visual canvas with conditional logic. The previous automations still work fine. I only upgrade if I need more advanced branching.

I assess features like this:

I treat every feature as optional. If it saves time, improves decisions, or removes manual tasks, I consider it.

Focusing on Revenue Growth

I concentrate on features that drive revenue and growth. I do not chase updates for the sake of it.

For example:

• A paid community can create recurring revenue, but it requires consistent management.
• Cohort courses can improve student results, which can strengthen retention and referrals.
• Coaching with subscriptions can stabilize monthly income.
• Improved checkout options can support multiple payment plans.

If a feature does not impact revenue, improve results, or increase efficiency, I deprioritize it.

I dive deep into one or two updates that genuinely move my business forward. I ignore the rest until I actually need them.

Kajabi Platform Benefits

Flexibility and Scalability

I now have six core products to work with: Courses, Podcasts, Community, Coaching, Newsletters, and Downloads. Courses can be evergreen or cohort-based, and I can choose free or paid across nearly every product.

Community no longer counts toward my product limit, and I get one free community on every plan with multiple access groups. That gives me room to structure different levels of access without increasing product usage.

I can also scale functionality through features like:

• Auto subscriptions and built-in invoicing in Coaching
• Visual automations with conditional logic
• API access, webhooks, and third-party integrations
• Customizable checkout with multiple payment options

I decide which features actually move my business forward. I do not need to use all 12 updates to grow revenue.

Ease of Use

The new builder builds on the previous version, so I do not need to relearn everything. I go in, start editing, and adjust both desktop and mobile views with intuitive controls.

The updated checkout includes branded customization and flexible payments. I keep it simple and rely on strong pre-selling before someone lands there.

The new automations canvas uses a visual editor with branching logic. If I prefer the old system, it still works fine.

I adopt upgrades when they support my workflow, not just because they exist.

Community-Driven Features

Community now offers stronger accessibility and does not count against product limits. I can run a free accountability group or build a paid recurring membership.

Cohort courses help students move through content together with live interaction and feedback. I use this when I want better student results through shared progress.

Transcriptions support up to 70 languages, which helps if I serve a global audience. AI dubbing is planned for the future.

If I want to replace third-party link-in-bio tools, Kajabi also includes a native option. I only use it if social-first traffic fits my strategy.

Conclusion

I do not need to use all 12 new features to grow my business. I focus on the ones that act as needle movers and directly impact revenue and growth.

Some features require careful consideration before I commit time to them:

• Community – powerful for recurring revenue, but it requires ongoing work.
• Cohort courses – ideal if I want students to get better results through live interaction.
• Advanced Automations & API – useful if I rely on conditional logic, webhooks, and third-party tools.
• Analytics – valuable if I make decisions based on detailed data and reports.

Other updates improve flexibility without forcing change: