Kajabi Funnels: Save Time and Effort with One Click

I want to show you how Kajabi funnels can transform your sales process with just a few clicks. These funnels let you bundle sales pages, integrate events, and set up automated emails all within one system, making it easier to guide potential customers through your offerings.

In this guide, I'll walk you through everything from selecting the right funnel template to configuring pages, capturing leads, and sharing your funnels effectively. Whether you're planning a live event, a pre-recorded training series, or a product launch, understanding how to leverage Kajabi's funnel system will help you deliver value and position your offers strategically.

Key Takeaways

• Kajabi funnels automate the creation of complete sales sequences including landing pages, emails, and checkout pages through pre-built templates
• You can customize funnels for different formats like live events, pre-recorded content, or multi-video launches while capturing leads throughout the process
• Each funnel generates a shareable link that directs prospects to your opt-in page and guides them through your entire value delivery and sales sequence

Selecting the Right Funnel Type

Template Overview

Kajabi provides multiple funnel templates that you can access by navigating to the marketing section and clicking on the funnels tab. When you click on new funnel, you'll see templates for various purposes including wait lists, freebies, sales pages, and Zoom webinars.

Each template includes a video overview that shows you exactly what elements are included. For example, a Zoom webinar funnel might include a registration page, confirmation page, four emails, one event, then five additional emails, a sales page, and checkout.

The main benefit of using these templates is that Kajabi builds out the entire funnel structure with just one click. You can click on any template to see a breakdown of all the pages and automation included before you select it.

Key Template Features:

• Pre-built page sequences
• Automated email sequences
• Event integration options
• Form and checkout pages

Custom Funnel Creation

You can create a funnel from blank pages if you prefer starting from scratch. However, starting with a template gives you a blueprint that's already structured.

Once you select a template, you can customize it by adding or removing pages. The funnel interface shows checkmarks as you complete each setup step. After completing the initial setup, you receive a coded funnel link that you can share on social media or in emails.

When someone clicks your funnel link, they always see the first page in your sequence. If you rearrange pages within the funnel, visitors will see whichever page you position at the top.

Customization Options:

• Add or remove pages within the funnel
• Embed forms on opt-in pages
• Set up page automations
• Rearrange page order

One limitation to note is that you can only link one offer checkout within the funnel tracking system. You can add multiple checkouts, but you won't be able to see stats for additional checkouts within the funnel dashboard.

If you delete a page from the funnel blueprint, Kajabi automatically moves that page back into your regular landing pages section. You can edit funnel pages either from within the funnel interface or by accessing them through the landing pages section.

Understanding Legacy Funnels

Legacy funnels are older funnel templates that Kajabi has shelved but still makes available for use. You can find these by scrolling down in the funnel template selection area and clicking on legacy funnels.

The multi-video product launch is one example from the legacy collection. This funnel includes an email capture page followed by video one, video two, video three, video four, and then the offer checkout page.

I used this legacy multi-video launch template as the blueprint for previous launches. The structure works well for delivering a series of pre-recorded training videos before presenting an offer.

Legacy Funnel Example Structure:

1. Email capture page
2. Video one page
3. Video two page
4. Video three page
5. Video four page
6. Offer checkout page

Even though these funnels are in the legacy category, they function the same way as current templates. You can customize them, add pages, and integrate them with your email automation and offers just like any other funnel template.

Configuring Funnel Pages

Organizing Page Order

You can rearrange the pages within your funnel to control the sequence your audience experiences. The first page positioned at the top becomes the entry point that visitors see when they click your funnel link.

When you share your funnel link through social media or emails, people will land on whichever page sits at the top of your funnel structure. If you reposition pages, the new top page automatically becomes your welcome or opt-in page.

The funnel displays all pages in order as you scroll down. For a typical product launch, you might organize pages like this:

• Opt-in page (first)
• Video one
• Video two
• Video three
• Sales page
• Offer checkout (last)

Important limitation: You can only link one offer checkout within the funnel tracking system. If you want multiple offer checkouts, you can add them, but you won't see their stats within the funnel dashboard.

If you delete any pages within the funnel blueprint, Kajabi moves that page back into your regular landing pages section. The page isn't permanently deleted.

Editing Content With the Page Builder

You can edit funnel pages in two ways. Navigate to landing pages and access your funnel pages from there, or edit directly within the funnel interface.

I recommend keeping your opt-in page simple. Include an enticing title, a straightforward opt-in form, and explain what people will learn from your free training or training series. State who hosts it.

For the thank you page, provide a clear confirmation and earmark the dates for their calendar if you're running a multi-video launch. I also include contact information so people can email me or reach out on social media with questions.

The multi-video launch template comes pre-built with video pages. Once people go through the video sequence, the funnel directs them to a sales page, which then takes them to checkout.

You can click into any page from the funnel view and edit it directly in the page builder. The funnel checklist gives you check marks as you complete each setup step.

Managing Forms and Automations

The opt-in page contains an embedded form that captures leads. This form is the first critical element you need to configure, whether you're running a live event or a pre-recorded multi-video launch.

Each page can have automations attached to it. You can see which automations are associated with pages as you scroll through your funnel structure.

If you're running a live event, you'll need to link it to a Kajabi event. I recommend offering a replay because people around the world can't all attend a live event at a specific day and time.

To add a replay option, you can modify your opt-in page to say the replay is now available and explain how to access it. Click "add page" to insert a new landing page with the actual replay embedded.

This setup allows you to capture leads even after the live event ends. People who find your link on social media after the event can still opt in and access the replay for as long as you keep it available.

The funnel system captures leads, delivers value through training, and positions your offers. You can accomplish this with live events, pre-recorded content, or week-long challenges.

Integrating Live and Pre-Recorded Events

Connecting to Kajabi Events

If you're running a live element in your funnel, you need to link it up to a Kajabi event. The system allows you to incorporate these live components directly into your funnel structure.

When setting up a live event funnel, you can select templates specifically designed for this purpose. The Zoom webinar template, for example, includes a registration page, confirmation page, pre-event emails, the event itself, and follow-up emails that lead to a sales page and checkout.

Offering Event Replays

I recommend always offering a replay if you're doing a live event. People are located all around the world and won't all be able to attend your live event at a specific day and time.

Here's how I would adjust the funnel for replays:

• Tweak the opt-in page to say the replay is now available and explain how to get access to it
• Add a new page in the funnel by clicking "add page"
• Upload a landing page with the actual replay embedded in it
• Place this replay page after the thank you page

This approach means people who click on your funnel link after the event has passed can still opt in and get access to the replay. You can decide how long to keep the replay available. The funnel continues to capture leads, deliver value through the training, and position your offers even after the live element has finished.

Optimizing Opt-In and Thank You Pages

The first page in your funnel is the opt-in page. I advise keeping things really simple here.

Key elements for your opt-in page:

• An enticing title
• A really simple opt-in form
• Clear explanation of what people will learn if they opt into the free training or training series
• Information about who is hosting it

The thank you page should be really clear. If you're running a multi-video launch, earmark those dates for their calendar. I would also include contact information so people can email you or reach out on socials if they have questions.

For multi-video launches, you can use the pre-built template that includes video one, video two, and video three pages. After viewers go through the multi-video launch, the funnel takes them to a sales page and then to checkout.

Lead Capture and Nurture Strategies

Effective Opt-In Design

The first page of your funnel must be an opt-in page to collect emails. This applies whether you're running a live event or a pre-recorded multi-video launch.

I recommend keeping your opt-in page simple. Include an enticing title and explain what people will learn if they opt into your free training or training series. Make it clear who is hosting the content.

Your opt-in form should be straightforward. Once someone submits their information, direct them to a clear thank you page. If you're running a multi-video launch, earmark the dates for their calendar on this page.

I also include contact information on the thank you page. Let people know they can email you or reach out on social media if they have questions.

Follow-Up With Automated Emails

Kajabi funnels build out automated emails when you select a template. These emails are created with just one click when you set up your funnel.

The automated sequence works in conjunction with your funnel pages. For example, a Zoom webinar funnel includes four emails after the registration page, then five more emails following the event, leading to the sales page and checkout.

You can customize these automated emails within the funnel setup. The system embeds forms and automations directly into your opt-in pages. As people move through your funnel, they receive emails at predetermined intervals.

Segmentation for Better Conversions

The funnel system positions different pages in a specific order. Your opt-in page sits at the top, followed by your content delivery pages, then your sales page and checkout at the bottom.

I used a multi-video launch format with video one, video two, and video three pages. Each video is a separate page in the funnel sequence. After someone watches through the video series, the funnel automatically takes them to the sales page, which then leads to checkout.

You can add pages to segment your audience based on timing. If you're running a live event, I recommend adding a replay page. Not everyone around the world can attend a specific day and time. After your live event passes, you can tweak the opt-in page to mention the replay is now available.

One limitation to note: you can only link one offer checkout within the funnel statistics. If you want to link multiple offer checkouts, you can do so, but you won't see the stats within the funnel itself.

Promoting and Sharing Funnels

Generating Funnel Links

Once you complete all the steps within your funnel, Kajabi will provide you with a coded link. You can copy this link and share it across various platforms.

When someone clicks on your funnel link, they'll automatically see the first page in your funnel sequence. This means if you rearrange any pages within the funnel, visitors will see whichever page you've positioned at the top, whether that's the welcome page or the opt-in page.

The funnel link serves as your primary distribution tool. Make sure you go through all of the steps within the funnel setup before generating and sharing this link.

Distributing on Social Media

Share your funnel link wherever possible once it's generated. You can distribute this link on social media platforms and in emails.

The main advantage of using a single funnel link is simplicity. Instead of sharing multiple page URLs, you share one link that guides people through your entire funnel sequence.

If you're running a live event and it has passed, you can still share the same funnel link. I recommend tweaking the opt-in page to indicate the replay is now available and explaining how to access it. People from all around the world won't be able to attend your live event at a specific day and time, so offering a replay captures more leads.

You can keep the replay available for as long as you choose while continuing to capture leads through the same funnel link on your social channels.

Tracking Engagement

The funnel system provides check marks as you complete each setup step. You can view the funnel blueprint to see which pages are in what order and monitor the flow from opt-in through to the offer checkout.

Within each page of the funnel, you can see embedded forms and automations. The funnel overview displays all elements including landing pages, emails, events, and checkout pages in sequence.

One key limitation: you can only link one offer checkout within the funnel if you want to see stats. If you want to link multiple offer checkouts, you can do so, but you won't be able to see any of the stats within the funnel. Those would have to be tracked outside of the funnel.

Limitations and Best Practices

Offer Checkout Restrictions

You can only link one offer checkout within a Kajjabi funnel. This is the primary limitation of the funnel system.

If you want to link multiple offer checkouts, you technically can do so. However, you won't be able to see any of the stats within the funnel itself.

Any additional checkouts will need to be managed outside of the funnel structure.

Handling Multiple Checkouts

When you need to use multiple offer checkouts, they must exist separately from your funnel. The funnel builder will only track and display analytics for a single checkout page.

You'll need to manage tracking and analytics for additional checkouts through other means. This approach removes the convenience of having all your funnel data in one centralized view.

Tips for Streamlined Workflow

Keep your opt-in pages simple with three key elements:

• An enticing title
• A clear explanation of what people will learn
• Information about who is hosting the training

Always provide a clear thank you page. Earmark specific dates for people's calendars if you're running a multi-video launch series.

Include contact information on your thank you page. Let people email you or reach out on social media if they have questions.

If you're running a live event, I recommend always offering a replay. People around the world won't all be able to attend at a specific day and time.

For post-event optimization: Tweak your opt-in page to indicate the replay is available. Add a new page within your funnel by clicking "add page" and upload a landing page with the replay embedded.

This strategy lets you continue capturing leads even after the live event has passed. You can keep the replay available for as long as you choose while still collecting email addresses.

You can edit pages in two locations:

1. Within the funnel builder itself
2. Through the landing pages section

If you delete pages from the funnel blueprint, they'll simply move back into your regular landing pages. They won't be permanently deleted.