Kajabi LMS: Can One Online Platform Really Do It All?

If you’re looking to launch or scale your online business, you’ve probably heard about Kajabi LMS. I’ll be taking you through what Kajabi is, what you can do with it, and how it might suit your needs—whether you want to host courses, manage memberships, or streamline your digital product offerings.

As someone who has worked extensively with Kajabi, I’ll show you its features, how to create digital products, and ways to manage your customers and content within one platform. Let’s take a closer look at how Kajabi can fit into your workflow.

Key Takeaways

• Kajabi combines course hosting, website building, and sales tools.
• You can create and manage various digital products and customer contacts.
• The platform is designed to keep all your online business needs under one roof.

What Is Kajabi LMS

Kajabi is a software as a service platform designed to host all your courses, memberships, and coaching programs. At its core, Kajabi started as a courseware tool but now supports building your website, processing payments, handling email marketing, and more—all within one platform.

Key Features:

• Online courses, coaching, podcasts, memberships, communities, newsletters, and downloads
• Customizable product themes for courses and programs
• Payment processing (Kajabi payments) with direct deposits
• Contact management and email scheduling

You can structure programs how you want, tweak the look and feel, and manage your entire learning setup from a single dashboard. The platform allows you to create both free and paid products, set up offers, and manage checkouts. The system works well as both a customer management system and a learning management system.

With Kajabi, I can manage lesson outlines, upload downloads, add external links, and organize course content in a linear or modular way. If you want to adjust your course’s appearance, the platform acts like a page builder, letting you modify content blocks and design elements.

It's not the absolute market leader in every category it offers, but if you prefer to learn one system for your online business, Kajabi delivers all essentials in one place.

Core Features Of Kajabi

Course Hosting And Creation

Kajabi hosts all of my courses, coaching programs, memberships, and even podcasts and downloads. I can build linear start-to-finish courses, set up bespoke coaching, or provide community support for ongoing help. The platform allows students to access videos, written materials, downloads, and links—all structured to fit my teaching style.

• Flexible product types: Courses, communities, coaching, memberships
• Student view: Simple navigation, easy access to lessons
• Resource sharing: Video, text, downloads, external links

Website Building

Kajabi gives me the ability to host my entire website within the platform. I use the website builder to create sales pages, landing pages, and more. Page editing functions much like a standard page builder, allowing me to modify sidebars, add or remove videos and images, and adjust the overall layout and feel.

Integrated Payments

With Kajabi, I can set up paid offers and charge for products or courses through the platform’s payment system. Payments are processed via Kajabi Payments and sent directly to my bank account. The platform supports both free and paid products within the same dashboard.

• Example: My YouTube List Builder product is sold for $97 via Kajabi’s built-in checkout.
• No need for third-party payment processors.

Email Marketing Tools

Kajabi includes integrated email marketing tools. I can schedule emails to contacts, segment my contact list, and set up automated email sequences. This helps me manage customer communications without leaving the platform.

• Email scheduling
• Segmentation options
• Automation workflows

Product Customization

I have the ability to fully customize each course or product’s appearance. Selecting a theme (like Premier) lets me change the look and feel, edit sidebars, adjust videos or images, and personalize how the product is presented to students.

Product Customization Options:

• Choose and modify product themes
• Add or remove sections (videos, images, text)
• Edit navigation for the user experience

All template changes are made directly within Kajabi, so there’s no need for coding or external tools.

Types Of Digital Products On Kajabi

Online Courses

I use Kajabi to build and sell online courses. Courses are organized modules with a linear path from start to finish. Students can go through video lessons, read supporting material, and access external links or downloads right inside the course outline. The look and feel can be customized using different themes.

Coaching Programs

Kajabi supports coaching programs, which I find ideal for delivering personalized, bespoke experiences. Unlike courses, coaching often involves tailored content and direct interaction with clients. I can set up offers, schedule sessions, and manage coaching materials all in one place.

Key aspects:

• Customizable session packages
• Direct communication with clients
• Integration with Kajabi checkout and payment

Memberships

I can build subscription-based memberships for ongoing access to content and resources. Kajabi lets me organize exclusive resources, regular updates, and community spaces for my members. Payments are processed automatically and access can be easily managed.

Membership features:

• Recurring payments
• Exclusive member content
• Access control

Communities

Communities allow me to create ongoing support networks for users. Members can interact, share insights, and ask questions privately within Kajabi. This fosters engagement and provides a space for peer learning outside of traditional course or coaching structures.

• Private discussion boards
• Member interaction tools
• Moderation and organization options

Podcasts

I can host my podcast episodes directly on Kajabi, making them accessible to my audience alongside other digital products. Kajabi handles podcast feeds and gives my subscribers a reliable way to access new content.

Podcast management includes:

• Episode uploads
• Subscriber management
• Feed distribution

Newsletters

Kajabi has built-in tools to create and distribute newsletters. Whether it’s a free opt-in or a paid subscription, I can reach my audience with regular email content, schedule send times, and track engagement metrics.

Newsletter capabilities:

• Email scheduling
• Subscriber segmentation
• Performance tracking

Digital Downloads

I’m able to upload and sell a variety of downloadable digital products. This could include ebooks, templates, or resource files. Delivery is automated upon purchase, and access can be restricted as needed.

Examples:

• PDF guides
• Zip file templates
• Workbooks and checklists

User Experience And Course Management

Course Structure And Navigation

Courses in Kajabi are arranged in a linear format, from start to finish. Each lesson is easily accessed with a simple click. Students can watch the video content, read text, access downloads, and follow external links within each lesson.

The layout is straightforward and makes it simple to return to the course overview or jump to any other section. Navigation is designed so users can move through lessons in order or revisit previous content as needed.

The Student Perspective

As a student, what you see is clear and uncluttered. After logging in, you can select your course and start engaging right away. Every lesson is presented with its video or text at the top and supplementary resources below.

Here's a quick list of the typical student path:

• Select course from dashboard
• Start lesson (video, text, or both)
• Download files or access additional links
• Move through lessons at your pace

This approach helps learners progress without confusion or unnecessary steps.

Theme Customization

Kajabi offers the ability to change how your course looks and feels. I can switch between themes — for example, using the Premier theme — and adjust everything from sidebar items to the welcome message.

Editing is similar to working with a page builder. On the left side, I can add new content, videos, or images and remove items as needed. This flexibility lets me present courses in the style that best fits my brand and audience.

Program Outline And Builder

The course outline builder is where I organize the content I want to deliver. Each course can be expanded section by section, letting me manage modules, lessons, and downloadable resources.

A typical outline may look like this:

With the builder, I can quickly expand all sections, rearrange lessons, and add new material. This makes it easier to keep everything organized and up to date.

Sales And Monetization Options

Creating Paid Offers

I can easily create paid offers in Kajabi for products like courses, coaching, or memberships. For example, my YouTube List Builder is an entry-level product that I currently offer for $97.
Kajabi allows me to package these offers, set the pricing, and determine which products are included in each offer.

Key features:

• Multiple offer types (courses, memberships, coaching)
• Flexible pricing and product bundling
• Free and paid product support

Checkout And Payment Process

After someone visits my sales page and decides to buy, they see the checkout page—also built directly in Kajabi. I can customize the checkout experience to match my branding and messaging.

Payment handling highlights:

• Accepts Kajabi Payments with direct deposit to my bank account
• Customizable checkout pages for each offer
• Secure payment collection

Here’s a simple table outlining the process:

Sales Page Templates

As a thank you for using my Kajabi affiliate link and staying beyond the free trial, I provide access to my sales page templates. These are the exact templates I use in my own business and are downloadable as a zip file for easy upload to any Kajabi account.

Template benefits:

• Ready-to-use with customizable elements
• Designed for high conversion
• Quick and easy to apply to your own offers

Simply forward me your Kajabi payment receipt, and I’ll send you access to the full set of sales page templates.

Customer And Contact Management

Contact Organization

In Kajabi, all the contacts who opt into any of my forms or products—free or paid—are gathered and organized automatically. I can easily view and manage everyone from one central dashboard. This makes it straightforward to keep track of leads, customers, and students in my online business.

A typical contacts dashboard layout:

Having access to this information assists me in managing communication and follow-up effectively.

Email Communication

Kajabi allows me to schedule emails or reach out to individual contacts with just a few clicks. Whether I need to send promotions, course updates, or onboarding sequences, everything happens within the platform. I often set up email automations to engage my audience and keep them informed.

Key features I rely on:

• Customizable broadcast emails
• Automated email sequences
• Personalization options using contact data

This makes reaching my audience timely and relevant without needing third-party tools.

Audience Segmentation

I can segment individuals and groups inside Kajabi based on actions, interests, or products they've purchased. Segmentation lets me tailor my messaging and offers, leading to more effective communication.

For example, I might create segments like:

• New leads who opted in last 7 days
• Customers who purchased a specific course
• Community members active in the last week

By targeting these groups differently, I deliver value where it's most relevant, using built-in tools—no complicated software integrations needed.

Bonuses And Partner Offers

Extended Free Trial

As a Kajabi partner, I am able to offer an extended 30-day free trial when you sign up using my affiliate link: timpeakman.com/kajabi.

• This trial gives you full access to Kajabi so you can test all features at no cost.
• Before starting the trial, you can check out the complete list of bonuses available on my landing page.

Note: This is an affiliate link, which means if you remain a customer after the trial, I may receive a commission.

Kajabi Unboxed Program

When you sign up for Kajabi with my link, you’ll automatically get access to my Kajabi Unboxed program as a thank you.

• This program covers the exact steps I would take if I had to start fresh with Kajabi, from initial setup to scaling for growth.
• The course is structured for efficiency with clear modules so you can quickly implement and get results.

If you decide to continue using Kajabi after your 30-day trial and become a paying customer, forward your receipt to me.

• You'll receive access to Kajabi Sales Page Templates.
• These templates are the same ones I use in my own business and are delivered as downloadable zip files ready to upload to your account.

Additional Resources

Beyond the primary bonuses, I have included other training resources to further support your success with Kajabi.

• The landing page lists all current bonuses and extra materials.
• My resources are created to help you get the most out of every core Kajabi feature, from product creation to building offers and managing contacts.

For direct access and more details about each offer, visit timpeakman.com/kajabi.

Conclusion And Next Steps

If you want to try Kajabi, you can access an extended 30-day free trial by visiting timpeakman.com/kajabi. This is at no cost to you and gives you full access to the platform’s features.

Bonuses available for new sign-ups using my link:

To access the sales page templates after becoming a paying customer, just forward me your receipt. These are the same resources I use within my own business.

Feel free to explore the other bonuses listed on the landing page as well. If you have any questions or need more detailed training, there is additional Kajabi content linked to walk you through every part of the platform.

Next Steps:

• Start your free trial of Kajabi
• Review the available training programs and resources
• Set up and customize your courses, memberships, or coaching offers
• Reach out if you need direct support or have questions

Wishing you success with your Kajabi journey.