My Kajabi: EXACTLY How I Run My 6 Figure Online Business

I’ve spent years trying to figure out what truly makes an online business work, and I found that it comes down to a clear set of systems. Instead of chasing trends or copying every new strategy, I focused on building a foundation that consistently brings people in, captures their interest, and guides them toward the right next step.

What I’m sharing is not theory—it’s the exact approach I’ve used to grow my own business. From creating content that gets discovered, to setting up pages that convert, to building automated systems that run in the background, every part connects to form a simple but effective structure.

Key Takeaways

• Build visibility so people can find your work
• Create systems that guide visitors into becoming leads
• Offer valuable products and services that drive revenue

Creating a Visible Online Presence

Using YouTube to Get Found in Search

I focus on creating videos around what people are already searching for instead of expecting them to look up my name. Each video is optimized for specific search terms, and I make sure the title, description, and even the first comment point back to my website. I also use cards, links, and mentions inside the video to guide viewers toward my landing pages.

This way, my channel works like a search engine magnet, consistently sending people to my site.

Bringing Visitors to My Website

My website acts as the hub where all traffic lands. Every page—whether it’s my homepage, about page, or a landing page—is designed to capture leads or present a low-cost offer. For example, I highlight a free workshop across multiple sections of my site so visitors always see a clear next step.

• Homepage → promotes free workshop
• About Page → ends with a lead capture section
• Landing Pages → built for opt-ins or product offers

By keeping the structure consistent, I make sure anyone who arrives knows exactly what to do next.

Expanding Reach Across Platforms

I don’t stop at YouTube. I share links across social channels and use Google search visibility to expand my reach. The goal is always the same: point people back to my homepage or landing pages.

A simple breakdown of my process looks like this:

1. Publish optimized content on YouTube.
2. Share that content across social platforms.
3. Link everything back to my website.

By repeating this process, I steadily grow my online footprint and ensure more people can discover my business.

Optimizing Website and Landing Pages

Structuring the Main Page for Lead Collection

On my homepage, I design every section with a clear purpose: capture leads or guide visitors toward a low-cost offer. Even my About page includes a call to action at the bottom, encouraging sign-ups. I keep the layout simple and focused, removing distractions that don’t support lead generation.

Key elements I include:

• A clear headline tied to my free workshop
• Multiple sign-up opportunities across the page
• Consistent messaging that reinforces the offer

Making the Most of Dedicated Pages

I use landing pages and squeeze pages to capture attention quickly and collect email addresses. These pages don’t include extra navigation or unnecessary links because I want visitors to take one specific action. Whether I’m offering a free resource or promoting a workshop, I keep the design clean and the message direct.

A quick comparison of focus:

Positioning Action Prompts Effectively

I place calls to action in multiple areas so visitors see them without having to scroll far. This includes buttons in the header, sign-up forms in the middle of the page, and reminders at the bottom. I also repeat the offer in different formats—text, buttons, and banners—so it’s always visible.

Examples of placement I use:

• Top of the homepage (above the fold)
• Within content sections for context
• Footer area for a final reminder

Setting Up Automated Systems

Streamlined Email Delivery

When someone signs up through one of my forms, I don’t manually send them what they requested. I set up an automation that immediately delivers the promised resource by email. This way, whether it’s a free guide, training, or a purchased product, they get instant access without me lifting a finger.

I also use welcome sequences for new buyers. Once a purchase is made, the system tags them and starts sending a prepared series of emails. This ensures they receive clear instructions, helpful resources, and a smooth onboarding experience.

Using Tags and Action Triggers

Tags and triggers allow me to keep everything organized. For example:

• Opt-in forms → Assign a tag and deliver the free resource.
• Purchases → Add to a welcome sequence and unlock the product.
• Outreach or contact → Trigger an automated response.

By using these rules, I can decide exactly what happens when someone takes an action. It keeps the process consistent and prevents leads from slipping through the cracks.

Running Operations Around the Clock

Automations let my business run even when I’m not online. If someone signs up at 2 a.m., they still receive the resource or confirmation email right away.

This constant availability means I don’t need to monitor every interaction in real time. The system handles delivery, tagging, and follow-up automatically, making sure everything flows smoothly 24/7.

Building Effective Email Sequences That Convert

Starting Strong with a Welcome Flow

When someone joins my list, I immediately place them into an automated welcome flow. I set this up so they get tagged and entered into a sequence without me doing anything manually.

The sequence usually runs for five to six emails over a week. In these emails, I introduce myself, explain what they can expect, and start delivering on the value I promised in the opt-in.

I make sure the first email delivers the free resource or training right away. That builds trust and sets the tone for the rest of the sequence.

Sharing My Story and Offering Value

I use my emails to tell my story in a structured way. Each message connects a part of my journey to the challenges my audience faces.

Instead of overwhelming them with sales pitches, I focus on giving practical insights. I want them to see that I understand their situation and can guide them forward.

A simple way I do this is by alternating between:

• Personal story (how I faced a similar challenge)
• Practical tip (something they can apply immediately)
• Resource link (a video, guide, or training I’ve created)

This balance builds credibility while keeping the focus on them.

Pointing Toward the Next Step

Every sequence I build leads to a clear next action. I don’t leave people guessing about what to do once they’ve gone through the initial emails.

For beginners, I often guide them toward one of my low-cost products. For those who already have momentum, I suggest reaching out to me for coaching or implementation support.

I keep the transitions simple, like a short paragraph and a clear button. For example:

By mapping out these logical steps, my emails do more than just inform—they move people forward in a structured way.

Creating Profitable Offers

Free and Paid Options

I make sure to offer both free and paid resources. Free materials—like workshops or training—help people see the value I provide before they ever spend a dollar. Paid options, even at a low price point, allow me to start building a customer relationship right away.

A simple structure I use:

This mix ensures I meet people at different stages of their journey.

Core Coaching Programs

My main revenue comes from coaching. Information is widely available online, but direct guidance and accountability are what people pay for. Clients want to work with someone who has already achieved what they’re aiming for, and that’s where my coaching packages fit in.

I design these programs to include live calls and personal interaction. This setup lets me provide tailored advice and help clients achieve measurable results.

Hands-On Support Services

Beyond coaching, I also provide done-with-you services. These are more implementation-focused, where I help clients put systems in place rather than just giving advice.

This approach is especially effective for clients who prefer action over theory. By combining coaching with implementation, I can address both strategy and execution, which leads to stronger outcomes.

Growing Income with Affiliate Partnerships

Recommending Reliable Tools

I only promote platforms I actively use in my business. Since I run everything through Kajabi, it makes sense for me to recommend it. By creating a dedicated landing page, I can clearly explain what the platform does and why I rely on it.

I make sure the page is straightforward, with clear explanations, links, and calls to action. This helps people see the value of the platform while also giving them a direct way to sign up through my referral link.

Offering Extra Rewards

To encourage sign-ups, I add exclusive bonuses for anyone who joins through my link. These bonuses can include extra resources, training, or support that I personally provide.

A simple table works well to highlight the difference:

This approach gives people an additional reason to choose my link while still being transparent about what they’re getting. It also allows me to build stronger connections with those who join, since they receive more than just the software itself.