Kajabi Google Tag Manager: Track and Retarget Visitors

I'm going to walk you through setting up Google Tag Manager with your Kajabi website. This integration allows you to track visitor behavior and set up retargeting campaigns without manually editing code on every page. The process is straightforward and takes just a few minutes to complete.

Google Tag Manager is a free tool that simplifies how you manage marketing and analytics tags across your website. Once you connect it to Kajabi, you can collect valuable data about your visitors and create targeted marketing campaigns. The setup involves creating a Tag Manager account, copying a snippet of code, and pasting it into your Kajabi settings in two specific locations.

Key Takeaways

• Google Tag Manager connects to Kajabi through simple code placement in your site settings and checkout settings
• The integration enables visitor tracking and retargeting capabilities without requiring manual code editing on individual pages
• Verification of the connection can be completed immediately using the preview function in Tag Manager

Understanding the Benefits of Tag Management

Why Use Google Tag Manager in Your Online Business

Google Tag Manager is a free tag management system that allows marketers and analysts to easily install, manage, and deploy marketing and analytics tags on a website or mobile app without needing to directly edit website code. For me, this is a plug-and-play solution.

It's relatively easy to set up your tag manager account, and it's super easy to add it to Kajabi. I am all about everything Google, so if there is a Google option, I probably would prefer to use that Google option.

You need to be asking yourself if you should be using this. If you just want more data analytics and the ability to add tags on different pages and different checkouts, then yes, this might be for you. But if not, then I wouldn't worry too much about it.

Key Advantages for Kajabi Users

Tag Manager integrates directly with your Kajabi site through a simple code installation process. Once you paste the Google Tag Manager code into your Kajabi header page scripts, the code will be placed in the head section of every page.

Important considerations for Kajabi users:

• Page scripts are not included in offer checkout pages by default
• You need to add the code separately to checkout pages through the checkout settings
• The header tracking code option allows you to monitor or tag those offer checkout pages

Once you've installed the code and allowed a few seconds for it to propagate, your Google Tag Manager will be successfully installed on your Kajabi site. Your Kajabi site will then feed Google any information that it wants to pull.

Google provides a quick start guide that walks and talks you through how to set this up and what sort of tags you should be looking to apply within your Tag Manager account for monitoring and taking action on down the line.

Creating Your Google Tag Manager Account

Essential Prerequisites and Setup Steps

You need a Google account before you can create a Tag Manager account. Once you have your Google account ready, open it and navigate to Tag Manager, then click create account.

To set up your account, you need to provide your account name. I recommend using your company name here. Select the country where your company operates from the dropdown menu. You'll see an option to share data anonymously with Google or others, but I don't tend to check that box.

Next, move to your container setup where you'll enter your container name or site. Go to your live Kajabi site, copy your domain, and paste it into the container name field. I typically select "web" as the container type and then click submit.

Google will present terms and conditions for you to read and accept. Once you complete this step, you'll receive the code you need to input into your Kajabi account.

If you already have a Google Tag Manager account, you can access the code by going into your workspace. Click on your name, select admin, and scroll down to "Install Google Tag Manager." This page displays the code you need to copy to your clipboard.

Best Practices for Account Configuration

Head to Kajabi and navigate to your settings, then go to site details. Scroll down to the header page scripts section. Paste your Google Tag Manager code into this field. This code will be placed in the head section of every page.

Important: Page scripts are not included in offer checkout pages. If you want to monitor or tag those checkout pages, you need to take additional steps.

Go back into site settings and navigate to checkout settings. Scroll down to the header tracking code section, click edit header tracking code, and paste your Google Tag Manager code in this box. Click save to complete the setup.

Give the system a few seconds to propagate after saving. To verify the installation is working correctly, go to your Tag Manager account and test your website connection.

Testing Your Installation:

1. Copy your main domain URL
2. Return to Tag Manager
3. Paste the URL into the testing field
4. Check for confirmation

If you've set everything up correctly, you should see a check mark from Google. This confirms your Google Tag Manager is successfully installed on your Kajabi site and your Kajabi site is feeding Google the information it needs to pull.

If you encounter any issues during setup, Google provides a quick start guide that walks you through the installation process and explains what tags you should consider applying within your Tag Manager account.

Configuring Containers for Kajabi Integration

Determining the Correct Domain and Container Settings

After setting up your account name and selecting the country where your company operates, you need to configure your container setup. I recommend leaving the anonymous data sharing option unchecked.

For the container name, go to your live Kajabi site and copy your domain. Paste that domain directly into the container name field. I typically select "web" as the target platform and then click submit.

This container links your Google Tag Manager directly to your Kajabi site. The domain you enter here determines which site Google Tag Manager will monitor and manage tags for.

Navigating the Terms and Conditions

Google Tag Manager will present terms and conditions for you to review after you click submit on your container setup. You need to read and accept these terms to proceed.

Once you accept the terms and conditions, you'll immediately get access to the code you need to input into your Kajabi account. This code becomes available right away and displays on the next screen.

Installing the Tag Manager Script in Kajabi

Adding Script to the Site Header

Head over to Kajabi and navigate to your settings. Go straight into site details.

Scroll all the way down to site details until you find the header page scripts section. This is where you'll paste your Google Tag Manager code.

Copy your Google Tag Manager code to clipboard. Paste it into the header page scripts field in Kajabi.

This code will be placed in the head section of every page on your site. That's all you need to do for your regular pages.

Ensuring Proper Placement for Checkout Pages

Page scripts are not included in offer checkout pages. If you want to monitor or tag those offer checkout pages, you need to take an additional step.

Go back into site settings and navigate to checkout settings. Scroll all the way down until you find the header tracking code option.

Click to edit the header tracking code. Put your Google Tag Manager code in this box and click save.

Give it a few seconds just to propagate. Once you've done that, your Google Tag Manager will be installed on both your regular pages and your checkout pages.

To verify the installation is working correctly, go to your main domain and copy the URL. Go back into Tag Manager and paste the URL to test if the two systems are speaking to each other.

If you have set this up in the right way, you should get a check mark from Google. This confirms that your Google Tag Manager is successfully installed on your Kajabi site and your Kajabi site is feeding Google any information that it wants to pull.

Verifying Successful Implementation

Testing the Integration

Once you've added your Google Tag Manager code to both the header page scripts and checkout settings, give it a few seconds to propagate. Then go back into your Tag Manager account to verify everything is working correctly.

I use a simple testing method to confirm the two systems are communicating. Go to your main domain and copy the entire URL. Head back into Tag Manager and paste that URL into the testing area.

If you've set everything up correctly, you should get a check mark from Google. This green check mark confirms that your Google Tag Manager is successfully installed on your Kajabi site. It also verifies that your Kajabi site is feeding Google any information it wants to pull.

Troubleshooting Common Issues

If you're having trouble getting the systems to communicate, Google offers a quick start guide. This guide walks you through the setup process step by step.

The guide also explains what tags you should be looking to apply within your Tag Manager account. You can use this information for monitoring and taking action down the line.

Remember that page scripts are not included in offer checkout pages by default. If your test isn't working, double-check that you've added the Google Tag Manager code to both locations: the header page scripts in site details and the header tracking code in checkout settings.

Leveraging Analytics and Retargeting Capabilities

Types of Tags to Deploy

Google Tag Manager allows you to install, manage, and deploy marketing and analytics tags on your website without needing to directly edit website code. This is a plug-and-play system that's relatively easy to set up.

The primary code you'll deploy goes into two locations within Kajabi:

Standard Page Deployment:

• Navigate to Settings > Site Details
• Scroll to Header Page Scripts
• Paste your Google Tag Manager code
• This code will be placed in the head section of every page

Checkout Page Deployment:

• Go to Site Settings > Checkout Settings
• Scroll down to Header Tracking Code
• Edit and paste your Google Tag Manager code
• Click save

Page scripts are not included in offer checkout pages by default. If you want to monitor or tag those offer checkout pages, you need to add the code separately in the checkout settings.

Once you've deployed the code, give it a few seconds to propagate. You can test the connection by copying your main domain URL, going back into Tag Manager, and pasting it to verify the systems are speaking to each other. You should get a check mark from Google if you've set this up correctly.

Interpreting Data for Marketing Optimization

Your Google Tag Manager is now successfully installed on your Kajabi site. Your Kajabi site is feeding Google any information that it wants to pull.

Google offers a quick start guide that walks you through how to set this up and what sort of tags you should be looking to apply within your Tag Manager account. You can use this data for monitoring and then taking action down the line.

You need to ask yourself whether you should be using this system. If you want more data analytics and the ability to add tags on different pages and different checkouts, this might be for you.

Conclusion

To recap the setup process, you need a Google account first. Then navigate to Google Tag Manager and click create account. Enter your account name (your company name) and select the country where your company operates.

The container setup requires your container name or site. Copy your live Kajabi domain and paste it into this field. Select web as your target platform and click submit. After accepting the terms and conditions, you'll receive the code needed for Kajabi integration.

For existing Google Tag Manager accounts:

• Go to your workspace
• Click on your name
• Select admin
• Scroll down to install Google Tag Manager

Copy the code provided to your clipboard. In Kajabi, navigate to settings and then site details. Scroll down to header page scripts and paste your Google Tag Manager code there. This places the code in the head section of every page.

Important note: Page scripts are not included in offer checkout pages. To monitor or tag checkout pages, follow these additional steps:

1. Go back to site settings
2. Navigate to checkout settings
3. Scroll down to header tracking code
4. Edit header tracking code
5. Paste your Google Tag Manager code
6. Click save

Allow a few seconds for propagation. To test the connection, copy your main domain URL and return to Tag Manager. Paste the URL to verify the systems communicate properly. A green check mark indicates successful installation. Your Google Tag Manager now feeds information from your Kajabi site to Google.

If you encounter setup issues, Google provides a quick start guide that walks through the installation process and explains which tags to apply within your Tag Manager account.