Most of us spend hours making a YouTube video, then throw a thumbnail together in the last few minutes before it goes live. I've done it more times than I'd like to admit.
In this post I show you how to make a YouTube thumbnail the other way round. You start from what's already working, build th...
Until Google stops being the most visited website in the world, I'm going to keep creating content for search. Right now I make video content for YouTube and double tap Google, because they're by far the two most visited sites on the planet.
I've spent the last few years building a personal bran...
If you want more views, a longer average view duration or more overall watch time on your channel, the answer might not be making more videos. It might be organising the videos you already have.
I walk you through how to create a YouTube playlist that keeps people watching, plus YouTube's newer ...
If you're a one-person business owner or solo creator starting out on YouTube, you'll probably be your own editor from day one. You don't have to outsource it. Some tools now let you edit a whole video just by editing text.
I walk you through how to edit YouTube videos without it taking hours: t...
Not sure what to say in your YouTube videos, or how to build out a script? I walk you through my whole process for how to write a YouTube script in a few simple steps, using AI for the heavy lifting.
It starts with a title, uses NotebookLM to research what's already working, and finishes with Cl...
If you're struggling to come up with YouTube video ideas, this is for you. I walk you through how I find mine: not just any ideas, but topics people are already searching for.
I've published over 300 videos and just passed 700,000 views, so I have a good sense of what people want and engage with...
If you're starting a YouTube channel, or want to change the name of the one you have, here's the key thing: you don't need a clever name, you need a findable one.
I walk you through the five simple steps I take any new client through to find YouTube channel name ideas that work. AI is part of th...
There are two patterns hiding in your YouTube analytics: videos people don't click on, and videos people click on but don't stay to watch. Fix one or both, and you can fix your whole channel.
Most of us open the analytics tab in YouTube Studio, have a quick look and aren't sure what we're seeing...
When most people make content for YouTube, they ask themselves, "What do I want to say?" To me, that's the wrong question. The right one is, "What is my future client asking, and how are they typing it online?"
I've spent years helping one-person business owners get discovered in search, and the...
You've probably done it today without thinking. When you wanted an answer to a specific question, you didn't watch an eight-minute YouTube video. You asked an AI search tool and had your answer in eight seconds.
So is YouTube dying? Not quite, but AI search is changing how people behave online, ...
I've spent over three years building my YouTube channel, and I've learned that views alone don't build a business. Most creators make a critical mistake: they get views but never capture viewer details, leaving money on the table. I've generated over 90% of my business revenue from YouTube, not b...
I've attended countless webinars that looked more like poorly executed Zoom calls than professional presentations. The video quality was pixelated, participants kept dropping in and out, and the audio made it hard to focus on the content. I realized that most webinar tools are designed for meetin...
