New Kajabi Pricing: What's Changed and How It Affects You

I walk you through the new Kajabi pricing structure and exactly how the platform's biggest update in a decade affects both new and existing users. Kajabi has completely restructured its pricing across the Basic, Growth, and Pro plans, and understanding these changes is essential if you're building an online business on this platform.

The core differences go beyond just price increases. The new plans come with different product limits, contact limits, and payment processing fees that will impact your bottom line depending on which plan you choose. I break down each change and help you decide whether to migrate to a new plan or stay on your legacy plan.

Key Takeaways

• The new Kajabi pricing structure features product and contact limits that differ significantly from the old plans, directly affecting how many products and customers you can manage on each tier.
• Kajabi's price increase after 10 years reflects the platform's shift toward new features like Kajabi Payments, community tools, and branded mobile apps that weren't available in the legacy plans.
• The Kickstarter plan is my recommendation for entrepreneurs just starting their online business, offering the most value if you're building a simple product or coaching offer.

How Kajabi Pricing Has Evolved

Kajabi has undergone a significant transformation, and the pricing change is a direct result of how the platform has evolved. The last major price adjustment happened over a decade ago, which means this restructuring reflects years of feature development and platform improvements. The platform now offers capabilities that simply didn't exist when the original pricing was set.

The new pricing structure includes three main tiers: Basic, Growth, and Pro. Each plan now includes different limits on the number of products you can create and the number of contacts you can manage.

• Basic: $119/mo → $159/mo (3 Products, 5,000 Contacts)
• Growth: $249/mo → $399/mo (15 Products, 25,000 Contacts)
• Pro: $499/mo → $699/mo (Unlimited Products, Unlimited Contacts)

The product limit controls how many distinct courses, memberships, or digital products you can create within your Kajabi account. The contact limit determines how many email subscribers, customers, or community members you can manage. If you're just starting out, the Basic plan's three-product limit might seem restrictive, but for most entrepreneurs launching their first digital product, this is more than enough. As you scale, moving to Growth or Pro becomes necessary.

Why Kajabi Changed the Pricing

The platform introduced several new features that justify the price increase. Kajabi now includes native payment processing through Kajabi Payments, branded mobile apps for customers on the Pro plan, community features, and newsletter tools that weren't part of the original offering. These features represent genuine product development, and they're not available on the legacy plans.

The Growth and Pro plans include community features that let you create member-only spaces within your Kajabi account. The Pro plan includes a branded mobile app that your customers can download, which wasn't available before. For a complete breakdown of what's new, check out my post on Kajabi Features: 12 Brand New Features to Boost Revenue.

Kajabi Payments and Processing Costs

This is where your actual costs can vary significantly depending on your choice of payment processor. If you use a third-party payment provider like Stripe, you'll pay a 3% processing fee on top of your plan cost. If you use Kajabi Payments, the fees depend on your region. In the United States, Kajabi Payments charges 2% on transaction amounts plus a fixed fee per transaction.

Kajabi Payments gives you native invoicing, subscription management, and recurring billing features that integrate seamlessly with your customer data. For most established online businesses, using Kajabi Payments becomes the obvious choice because everything connects with your email lists, courses, and memberships. I share more on optimising your Kajabi setup in 10 Epic Kajabi Hacks That Save Time and Grow Revenue.

What Happens If You Do Nothing

Existing users have flexibility with this transition. If you're currently on a legacy plan and do nothing, you keep your old pricing until January 2026. At that point, Kajabi will require you to migrate to a new plan. This grace period gives you time to evaluate whether you want to move to the new plans or adjust your business structure to fit your current plan's limitations.

My Recommendation for New Entrepreneurs

If you're just starting your online business, I recommend the Kickstarter plan. This plan is designed specifically for entrepreneurs building their first digital product or beginning their coaching practice. It gives you the core features you need without the price tag of the full plans, including the essential tools for creating products, building an email list, and processing payments. As your business grows, you upgrade to Basic, Growth, or Pro based on your actual needs.

If you're also setting up your Kajabi site for the first time, I walk through how to use the Kajabi Website Builder to get your pages live quickly.

Should You Migrate or Stay on Your Legacy Plan

The decision to migrate depends on your current usage and future plans. If you need the community features or branded mobile app, migration makes sense. If your legacy plan is working fine and you don't need the new features, waiting until January 2026 before deciding is reasonable.

Calculate your actual payment processing costs under both old and new plans. Sometimes the price increase is more than offset by lower payment processing fees with Kajabi Payments. In other cases, staying on your legacy plan longer might make more financial sense. You can check your current plan status directly in your Kajabi account under settings. Check out my guide on Kajabi EVOLVED: Here's Everything You Need to Know to see the complete picture of what the platform offers with this update.

Conclusion

The new Kajabi pricing represents a genuine platform evolution, not just a price grab. The new features are real, and the payment processing incentives are meaningful. Evaluate whether the upgrade aligns with your current business needs, and make the decision proactively rather than waiting for the January 2026 deadline.

The right plan is the one that covers your current needs without unnecessary overhead. Start with an honest assessment of how many products you're building and how many contacts you're managing. From there, the math becomes clear.