New Kajabi Checkout Page: Increase Your Average Order Value

Kajabi has rolled out a redesigned checkout page that brings several new features to the platform. I'm going to walk you through these updates, show you how to implement them, and share my recommendations for structuring your checkouts to maximize conversions.

The most significant changes include the ability to offer multiple pricing options on a single checkout page, access to downloadable and shareable templates, and new placement flexibility that lets you embed checkouts directly into landing pages or display them as pop-ups. While Kajabi has added more customization options, I believe keeping your checkout simple and focused on the primary goal of completing the purchase will typically deliver better results.

Key Takeaways

• Kajabi's new checkout allows multiple pricing options on the same page and includes customizable templates
• Checkouts can now be embedded directly into sales pages or displayed as pop-ups to reduce clicks
• Keeping checkout pages simple and distraction-free typically improves conversion rates

Key Interface Changes

Revamped Page Builder Features

The checkout template now functions like a page builder with expandable customization options. I can access sections and settings to modify design elements, add fabricons, and adjust style guides to match specific fonts and color palettes.

Multiple sections can be added to the checkout page, similar to building a standard landing page. For example, I can insert a course outline section that displays what's included in the purchase. The system allows me to add new templates, browse popular templates, and download or share templates through a dropdown menu.

One significant addition is the ability to embed checkouts directly into sales pages or landing pages. I can now add a checkout section to any sales page, which reduces the number of clicks required for a customer to complete their purchase.

The platform also supports pop-up checkouts. I can configure a call-to-action button to trigger a checkout window that appears on top of the existing page, allowing customers to complete their purchase without navigating away.

Branding and Customization Options

The settings area now includes branding options that apply across offers, pop-ups, and invoice checkout experiences. These settings are shared across all checkout touchpoints.

I can modify background colors and other visual elements to align with my brand identity. For instance, I changed the background to a darker gray to make elements stand out while maintaining brand consistency.

The customization extends to legacy checkouts as well. When I view an existing offer, I can see the option to activate the new checkout or continue using the legacy template. The legacy template remains clean and simple, which may be preferable depending on conversion goals.

Under the pricing tab, there's a new section labeled "pricing options, new" that enables multiple pricing tiers within the same checkout. I can offer both a monthly membership at $97 and an annual option at $970 within a single checkout page.

Enhanced Pricing Flexibility

Multiple Pricing Tiers

The new checkout allows you to have multiple pricing options within the same checkout page. You can offer different payment structures to customers without creating separate checkout pages for each option.

For example, if you run a membership program, you could present both a $97 monthly option and a $970 annual option within the same checkout. Customers can see and choose between these pricing tiers at the point of purchase.

This feature appears under the pricing tab as a new section labeled "pricing options, new." Once you activate and upgrade to the new checkout system, these multiple pricing tiers become available for your customers to select from.

Membership and Subscription Options

The checkout system now supports flexible pricing structures that work well for membership and subscription-based products. You can configure different payment intervals within a single checkout experience.

The ability to display multiple pricing options means you can present both recurring and one-time payment choices. This gives customers the flexibility to select the payment structure that works best for them without navigating to different pages.

When you upgrade from a legacy checkout to the new version, you gain access to these enhanced pricing configurations through the pricing tab in your offer settings.

Template Management

Downloading and Sharing Templates

The new checkout function includes the ability to use templates. You can design a template, download it, and share it with others.

To access templates, click on the dropdown and select "add new template." From there, you can browse popular templates and add them to see how your checkout looks using these different designs.

Once you find a template you want to use, you just need to click activate. This makes it simple to test different checkout layouts without building everything from scratch.

Implementing Pre-Built Layouts

The checkout page now functions like a page builder with multiple sections you can add. If you click to add a section, you'll see various options available to customize your checkout.

For example, you can add a course outline section. If you choose this option, you would select which course outline to display, allowing customers to see what they're purchasing. However, I prefer to keep things simple at checkout rather than adding too many elements.

The page builder includes settings for styling, where you can adjust your favicon, fonts, and color palette to match your brand. You can also change background colors and other design elements to make everything stand out in keeping with your branding.

I've changed the background to a darker gray so everything pops and aligns better with my branding. If I were to use this new checkout function, keeping it simple like this is probably all I would do. There are many things you can add, but just because Kajabi has changed something and given you more options doesn't necessarily mean you have to use them all.

Checkout Placement Strategies

Embedding Checkout on Sales Pages

Kajabi now allows you to add a checkout directly within a sales page. You can go to a sales page, add a section, and click checkout. From there, you select the checkout you want to relate to, and the checkout appears directly on the sales page.

This could potentially eliminate the need for a standalone checkout page. There are fewer clicks required for someone to complete their purchase. They don't have to click away to a separate page.

Benefits of embedded checkouts:

• Reduces friction in the buying process
• Keeps customers on the same page
• Minimizes navigation steps

The decision to use this feature depends on your customer experience. Consider what precedes your checkout page and whether it makes sense to embed the checkout on that sales page.

Utilizing Pop-Up Checkout Windows

You can now configure checkouts to appear as pop-ups behind call-to-action buttons. Instead of linking a button to a separate checkout page, you can set it to trigger a pop-up checkout.

To implement this, you select the pop-up checkout option on your call-to-action button. Then you choose which checkout to display. When someone clicks the button, the checkout appears in a pop-up window on the same page.

Implementation steps:

1. Add a call-to-action button to your page
2. Configure the button action as a pop-up checkout
3. Select the specific checkout you want to display
4. Save and preview the functionality

This approach keeps customers in the same browser context. They can complete their purchase without navigating to a different page. The experience feels more streamlined and immediate.

The choice between embedded checkouts and pop-up checkouts depends on your sales page structure. When people land on a checkout page, you want them to do one thing: check out. Keeping that process simple will increase your conversions.

Design Best Practices For Conversion

Balancing Simplicity and Information

I actually quite like the legacy template because it's really clean and simple. I like simple especially at a checkout.

Just because Kajabi has changed something and given you more options to create more things doesn't necessarily mean you have to or you should. Think about the whole option or the idea of somebody landing on a checkout page. They need to check out.

If you distract them too much on a checkout page, they might not check out as much. When people land on a checkout page, you want them to do one thing, which is to check out.

There is a lot you can add with the new checkout function. It is just like a page builder. You can even add things like a course outline to showcase a little bit of what they were purchasing.

I probably wouldn't do that myself because again, I like to keep things super simple. For me, keep that simple will increase your conversions.

Just because there's something new with the Kajabi checkout page doesn't mean you need to put everything on it. Think about what makes sense for your customer experience.

Consistent Brand Experience

I've changed the background to be a little bit darker gray so it stands out. Everything pops. It's a little bit more in keeping with my branding.

If I was to use this new checkout function, this is probably all I would do. You can put your favicon in and make sure you can have more design elements here.

The style guide should be in keeping with your fonts and your color palette. The settings allow you to brand this area. These settings are shared across offers, pop-ups, and invoice checkout experiences.

This gives you a little bit more in terms of putting your branding on everything. Consider what is preceding your checkout page and whether it makes sense to integrate the checkout directly into your sales page or use it as a pop-up.

Optimizing Customer Experience

Reducing Friction During Purchase

The new Kajabi checkout functionality introduces options that can reduce the number of clicks between your sales content and the actual purchase. You can now embed a checkout directly into a landing page or sales page by adding a checkout section. This eliminates the need for customers to navigate to a separate checkout page.

Another option is using a pop-up checkout. You can attach this to any call-to-action button on your page. When someone clicks the button, the checkout appears as a pop-up window rather than redirecting them to a different page.

These features matter because they impact the customer journey. The fewer steps between interest and purchase, the less opportunity for someone to abandon the process. Think about what precedes your checkout and whether embedding it makes sense for your specific setup.

Choosing the Right Layout for Your Offer

The legacy checkout template remains available and functions well for its simplicity. When someone lands on a checkout page, they need to complete one action: checking out. Adding too many elements can distract from this goal.

The new checkout templates include page builder functionality with multiple sections you can add. Options include:

• Course outlines
• Custom design elements
• Multiple content blocks
• Downloadable and shareable templates

I prefer keeping checkouts simple. The legacy template is clean and straightforward. You can customize the new templates by adjusting background colors, fonts, and style guides to match your branding.

Template options available:

You can access popular templates through the template dropdown menu and preview how your checkout looks with different designs. Just because new features exist doesn't mean you need to use all of them. Consider what serves your conversion goals rather than what's newly available.